The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Acknowledgments

Even before David Williams's book, Connected CRM, hit the virtual display shelves of Amazon, we already had our sights set on a follow-up book. We knew that marketers would require a whole new set of competencies in order to execute on a Connected CRM (cCRM) strategy and take advantage of the opportunity of addressability at scale that is made possible by the digital audience platforms. So we rounded up our colleagues who are widely recognized as leading experts in the capricious fields of data, analytics, technology, and organizational consulting. In the ensuing months, we worked together to construct what we believe will be the preeminent guide for marketers who are ready to achieve customer centricity in the age of digital.

There is one reason we felt the sense of freedom, the confidence, and the latitude to follow through with our vision for this book: the leadership of David Williams. He has shaped Merkle into a platform upon which his team can learn, grow, err, and succeed through experiences that help not only our clients to flourish, but also our company and our own careers. He has nurtured a culture that breeds innovation, bringing together some of the smartest minds in the marketing world to tackle the tough challenges of a constantly shifting marketing landscape.

We owe a very special thanks to all of the subject matter experts and their teams who contributed to the chapters: Patrick Collins, Peter Kemp, Matthew Mobley, Matthew Naeger, Megan Pagliuca, ...