Club Penguin was a massively multiplayer online game (MMO) and virtual world. Founded in 2005 by Lance Priebe, Lane Merrifield, and Dave Krysko, players used cartoon penguin avatars and played in an arctic-themed open world, which rapidly expanded into a large online community. By 2008, Club Penguin had over 300 million user accounts and ranked as the eighth top social networking site in the world (Nielsen) with players using in-game currency to purchase virtual clothing and ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. AthertonThe Rise of Virtual Communities https://doi.org/10.1007/978-1-4842-9297-6_77. Lance Priebe
Cofounder, CTO, and CCO of Club Penguin
Amber Atherton1
(1)
San Francisco, CA, USA
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