Data Gathering ◾ 141
© 2011 by Taylor & Francis Group, LLC
Exercises
1. If the Gallup Poll decided to increase the size of its random sample of regis-
tered voters from 1866 people to 4000 people, what would be the eect on
the following elements:
a. Standard deviation
b. Condence level
2. True or False: Attribute sampling is quantitative in nature, and variable sam-
pling is qualitative in nature.
3. What are the major limitations to utilizing interviews as a data-gathering
approach?
a. Compare the interview limitations to the limitations of utilizing a
questionnaire.
b. How can combining an interview and a questionnaire address the com-
bined limitations?
c. How would reviewing documents prior to the interview further ...