About the Author
Joe Mathews has been in franchising sales and leadership roles since his first days out of college in 1985. He was among the first 40 employees at the corporate office at Subway, at a time when they had only 400 locations. In 2002, Mathews founded Franchise Performance Group to provide a full-service, outsourced franchise development solution for franchisors. Since then he has worked with 150 different brands, including Mobil, Dunkin’ Donuts, Midas, Arby’s, Marco’s Pizza, Mountain Mike’s Pizza, Stratus Building Solutions, College Hunks, and other National, Regional, and Emerging Growth brands.
Mathews has written five books on franchising: Amazon.com best-seller Street Smart Franchising (Entrepreneur Press) and self-published industry trade publications The Franchise Sales Tipping Point, Developing Peak Performing Franchisees, How to Create a Franchise Sales Breakthrough, Guaranteed, and The Future of Franchising.
He has also written or been featured in almost 100 articles and podcasts on franchising, including USA Today, Fortune, Businessweek, Working Woman, Wall Street Journal, and Entrepreneur. Joe was the creator and instructor of two classes for the Institute of Certified Franchise Executives (ICFE) and wrote the ICFE study guide section on franchise sales and lead generation.
Mathews resides on a small barrier island in North Florida with his wife and fellow franchising professional, Tara Merchant, where every Friday night is pizza and date night.
He ...
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