Introduction
If you are reading this, presumably you are looking to achieve your definition of getting ahead. You may be looking for additional income streams as you approach retirement. Maybe you’re looking for a highly profitable and scalable business in order to build your empire. Or your goals may be more modest and a simple family business might do. Regardless of your definition of success, I know what you need to know and do, and you will find it here.
If you are a first-time business owner, you will soon find that intense emotions often accompany thoughts about starting a business. Some people become pumped up, excited about the prospect of taking action and making positive changes. Others are simply paralyzed with fear, lost in ambiguity. This book was designed to meet you where you are and arm you with the tools to propel you forward, meaning helping you better identify opportunities and at the same time mitigating or eliminating risk.
According to volume 2 of the Economic Impact of Franchised Businesses, a recent study commissioned by the International Franchise Association and conducted by PricewaterhouseCoopers, there were over 900,000 franchisor and franchisee-owned outlets representing more than 80 different industries in the United States alone. According to the same study, US franchises generated nearly 11% of the entire US private sector economy.
Simply put, franchising works and people just like you are winning.
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