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The Ultimate Guide to Responsible Franchising
book

The Ultimate Guide to Responsible Franchising

by Joe Mathews
October 2024
Beginner to intermediate
352 pages
7h 13m
English
Wiley
Content preview from The Ultimate Guide to Responsible Franchising

Part 2How Do You Find the Right Franchise?

I designed Part 1 to give you a behind-the-scenes look at franchising, which should impact which brands you choose and hopefully was worth the price of this book. Now it’s time to start looking at which brand is your best fit.

This part provides you with the necessary insights about what to look for and expect during each stage of the buyer journey.

If you follow the steps closely, you should be able to identify a responsible franchisor whose actions show that they exist to make you successful and ask that you exist to add more value to customers than you extract from them in price.

You should also be able to spot and avoid irresponsible and unethical franchisors who exist to take your money and pump up their enterprise value and cash flow through franchise fees and royalty collections but don’t honor or respect your time, money, and capital.

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Publisher Resources

ISBN: 9781394243266Purchase Link