The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
by W. Chan Kim, Renée A. Mauborgne
About the Authors
and are professors at INSEAD, the world’s second-largest business school, and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. The theory of blue ocean strategy has been actively embraced by companies, governments, and nonprofits across the globe and is currently being taught in more than eighteen hundred universities around the world. Blue Ocean Strategy is a bestseller across five continents. It has sold over 3.6 million copies and has been published in a record-breaking 44 languages. Kim and Mauborgne are ranked in the top three of the Thinkers50 global list ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access