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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
book

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

by W. Chan Kim, Renée A. Mauborgne
January 2017
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 16m
English
Harvard Business Review Press
Content preview from The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

Index

AcceleratedSAP (ASAP), 90

Accor, 45, 1013, 15

adoption hurdles, to innovations, 73, 8992

alternative products and services, 84

Alto, 58, 80

Amazon, 190

AMC, 138, 139

AOL, 91

Apple, 137, 139, 162, 164, 187

Arthur Andersen, 88

Asian financial crisis, 6667

as-is Leadership Canvases, 171174

assets, 6, 9

automobile industry, 136, 139, 146148

Barnes & Noble, 48, 5961

barriers to imitation, 144146

benchmarks, 132133, 141

Bert Claeys, 16, 10, 15, 102

Bethlehem Steel Corporation, 3841

Blockbuster Video, 88

Bloomberg, 48, 5658, 76, 101102

Bloomberg, Michael, 101102

blue ocean leadership, 167185

vs. conventional leadership, 168171

development of, 185

distributed, across management levels, 170171

execution, 184

focus on acts and activities, ...

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Publisher Resources

ISBN: 9781633692756