January 2017
Intermediate to advanced
224 pages
5h 16m
English
book
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
by W. Chan Kim, Renée A. Mauborgne
Content preview from The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
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AcceleratedSAP (ASAP), 90
adoption hurdles, to innovations, 73, 89–92
alternative products and services, 84
Amazon, 190
AOL, 91
Apple, 137, 139, 162, 164, 187
Arthur Andersen, 88
as-is Leadership Canvases, 171–174
automobile industry, 136, 139, 146–148
barriers to imitation, 144–146
Bethlehem Steel Corporation, 38–41
Blockbuster Video, 88
Bloomberg, 48, 56–58, 76, 101–102
blue ocean leadership, 167–185
vs. conventional leadership, 168–171
development of, 185
distributed, across management levels, 170–171
execution, 184
focus on acts and activities, ...
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