Skip to Main Content
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
book

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

by W. Chan Kim, Renée A. Mauborgne
January 2017
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 16m
English
Harvard Business Review Press
Content preview from The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

Creating New Market Space

COMPETING HEAD-TO-HEAD CAN BE CUTTHROAT, especially when markets are flat or growing slowly. Managers caught in this kind of competition almost universally say they dislike it and wish they could find a better alternative. They often know instinctively that innovation is the only way they can break free from the pack. But they simply don’t know where to begin. Admonitions to develop more creative strategies or to think outside the box are rarely accompanied by practical advice.

For almost a decade, we have researched companies that have created such fundamentally new and superior value. We have looked for patterns in the way companies create new markets and re-create existing ones, and we have found six basic approaches. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Clayton M. Christensen Reader

The Clayton M. Christensen Reader

Clayton M. Christensen, Harvard Business Review

Publisher Resources

ISBN: 9781633692756