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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
book

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

by W. Chan Kim, Renée A. Mauborgne
January 2017
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 16m
English
Harvard Business Review Press
Content preview from The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

Blue Ocean Leadership

IT’S A SAD TRUTH ABOUT THE WORKPLACE: Just 30% of employees are actively committed to doing a good job. According to Gallup’s 2013 State of the American Workplace report, 50% of employees merely put their time in, while the remaining 20% act out their discontent in counterproductive ways, negatively influencing their coworkers, missing days on the job, and driving customers away through poor service. Gallup estimates that the 20% group alone costs the U.S. economy around half a trillion dollars each year.

What’s the reason for the widespread employee disengagement? According to Gallup, poor leadership is a key cause.

Most executives—not just those in America—recognize that one of their biggest challenges is closing the vast ...

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Publisher Resources

ISBN: 9781633692756