October 2011
Beginner
256 pages
6h 36m
English
Content preview from The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
4LESS EFFORT, MORE CUSTOMERS
I’ve never encountered a business owner or leader who said, “I wish fewer of my customers were raving fans.” We all want to maximize that special group of high-value customers who not only support our business through steady repeat purchases, but also eagerly refer new customers to us. While a great deal is known about the factors that drive customers away from a business, the attributes that lead to customer evangelism are the subject of considerable debate. That exact debate played out very clearly in two vastly different articles in a single issue of the Harvard Business Review. The titles of the two articles were “Stop Trying to Delight Your Customers” and “How I Did It: Zappos’ CEO on Going to Extremes for Customers.” ...
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