Part 2: Write

Chapter 6: Preparing to Write

If you want to write, take a walk. Take it again, sitting down at your desk. Mark Tredinnick43

Taking time upfront to consider the purpose of your thought leadership material, what is of interest to your audience, how it will be published and used, and to whom it will be attributed can save you considerable heartache later. This is particularly true within organisations, where you may find yourself rewriting material in response to direction that could have been given before you started. If you are not clear about your objectives and approach, this will be reflected in the material itself, which will be similarly confused.

Define your idea

The most important step in writing a thought leadership ...

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