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Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
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Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

by Grant Butler
February 2012
Beginner
197 pages
4h 11m
English
Wrightbooks
Content preview from Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

Chapter 7: Writing to Capture, Convince and Close

Remember that this is a conversation. Since you are the one doing the talking, it’s your job to keep up the audience’s interest. Stephen Denning48

My father is a builder by trade who led the construction work on a number of office towers, shopping centres and university buildings around Sydney. One thing I observed as a child watching him make smaller things at home was this: the secret to building things well was to be precise about two things, measurement and angles. If he needed a piece of wood to be three feet, he cut it exactly three-feet long. If two bits of wood were to be at a right angle, he ensured they were at an exact 90 degrees before continuing. I suppose this is why our house ...

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Publisher Resources

ISBN: 9781118208199Purchase book