Chapter 8: Writing: Words, Flow and Storytelling

The only purpose for which cultures create language is to transport ideas. It is this simple, then: A society cannot function very well with a transportation system that damages its cargo in transit. Albert Joseph73

After you have planned your thought leadership material, decided on your content and sketched out a structure, you come to the nitty gritty of writing: the words and sentences you will use and the literary devices you will employ to turn the intangible ideas in your mind and factual points into concrete words on the page.

The challenge is to capture meaning accurately and convey your message while writing prose that appeals to your audience. This is the hallmark of great writers — ...

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