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Typographic Design: Form and Communication, 5th Edition
book

Typographic Design: Form and Communication, 5th Edition

by Rob Carter, Ben Day, Philip B. Meggs
November 2011
Intermediate to advanced
368 pages
15h 6m
English
Wiley
Content preview from Typographic Design: Form and Communication, 5th Edition

Contents

Introduction

1 The Evolution of Typography

From the origins of writing to Gutenberg's invention of movable type

Typography from Gutenberg to the nineteenth century

The nineteenth century and the Industrial Revolution

Typography in the twentieth century

A new century and millennium begin

2 The Anatomy of Typography

Letterforms analyzed

The typographic font

Historical classification of typefaces

Typographic measurement

The type family

3 Syntax and Communication

Typographic syntax

Typographic space

Visual hierarchy

ABA form

4 Legibility

Distinguishing characteristics of letters

The nature of words

Capital and lowercase letters

Interletter and interword spacing

Type size, line length, and interline spacing

Weight

Character width

Italics

Legibility and color

Justified and unjustified typography

Paragraphs and indentions

Legibility and electronic page design

Typographic details

5 The Typographic Grid

Background

Structure and space

Proportion

Single column grids

Multi-column grids

Modular grids

Improvisational structures

6 The Typographic Message

A multidimensional language

Verbal/visual equations

Function and expression

7 Typographic Technology

Hand composition

Linotype

Monotype

Ludlow

Phototypesetting

Digital typesetting

Electronic page design

8 Typography on Screen

Rendering type on screen

Selecting typefaces

Legibility factors for on-screen typography

Programming for Web design

Structuring Web pages

Case studies in Web design

9 Case Studies in Typographic Design

Integrating ...

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Publisher Resources

ISBN: 9780470648216Purchase book