Typographic Design: Form and Communication, 5th Edition

Introduction

Typography has undergone continuous change over the past six decades. It is the authors' intention to provide a concise yet comprehensive overview of the fundamental information necessary for effective typographic-design practice. A knowledge of form and communication encompasses a range of subjects, including our typographic heritage, letterform anatomy, visual organization, and the interface between form and meaning.

In addition to these fundamentals, this volume presents other topics critical to informed design practice. Recent research provides the designer with an expanded awareness of legibility factors, enabling increased communicative clarity. Technological complexity requires comprehension of earlier and current typesetting processes, for both affect the language of typography. Theoretical and structural problem-solving approaches, evolved by design educators, reveal underlying concepts. Case studies in applied problem solving demonstrate a knowledge of typographic form and communication. A chapter devoted to typographic design process reveals traditional as well as non-traditional methods and practice. An understanding of typographic classification and form subtlety is gained from the study of type specimens.

Through the twelve chapters of this book, the authors share a compilation of information and examples with practitioners and students. It yields both insights and inspiration, bringing order to the complex and diversified subject of typographic design. ...