Skip to Main Content
Typographic Design: Form and Communication, 6th Edition
book

Typographic Design: Form and Communication, 6th Edition

by Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders
September 2014
Intermediate to advanced content levelIntermediate to advanced
352 pages
13h 27m
English
Wiley
Content preview from Typographic Design: Form and Communication, 6th Edition

10

Case Studies in Typographic Design

The case studies presented in this chapter describe specific typographic design problems encountered in professional practice: integrating type and image on posters, establishing a visual system to unify various materials, translating content to experimental form in publication design, thinking about typography in terms of time and motion, creating dimensional and environmental typography, analyzing and visualizing data, and developing a unique visual language for everyday events. The nature of each concept is analyzed, and the rationale for the solution is discussed, with the aim of showing the complexity of applied problem solving.

CASE STUDY Integrating type and image in poster design

A remarkable integration of type with image is found in posters designed by Jean-Benoît Lévy, who has a studio in San Francisco, California. Lévy collaborates with photographers, approaching their images as three-dimensional fields whose space is activated and extended by type. On the last day of class when Lévy was a student, teacher Armin Hofmann told him to place type in the photograph rather than on the photograph. Lévy says, “From that moment on, I knew what to do.” In his inventive designs, words and images become a unified composition.

The large star in a “Happy New Years” poster (Fig. 10-1) for the Basel studio AND (Trafic Grafic) conveys a sense of energy and motion through repetition on a diagonal axis. The background transition from orange to ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Design Elements, 2nd Edition

Design Elements, 2nd Edition

Timothy Samara
Graphic Design Process

Graphic Design Process

Nancy Skolos, Thomas Wedell

Publisher Resources

ISBN: 9781118715765Purchase bookOtherOther