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Typographic Design: Form and Communication, 6th Edition
book

Typographic Design: Form and Communication, 6th Edition

by Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders
September 2014
Intermediate to advanced
352 pages
13h 27m
English
Wiley
Content preview from Typographic Design: Form and Communication, 6th Edition

CONTENTS

Foreword, Rob Carter

Introduction

1 The Evolution of Typography

From the origins of writing to Gutenberg's invention of movable type

Typography from Gutenberg to the nineteenth century

The nineteenth century and the Industrial Revolution

Typography in the twentieth century

A new century and millennium begin

2 The Anatomy of Typography

Letterforms analyzed

The typographic font

Historical classification of typefaces

Typographic measurement

The type family

3 Legibility

Basic principles of legibility

Legibility and digital typography

Typographic details

4 The Typographic Grid

Background

Structure and space

Proportion

The square

Single column grids

Multicolumn grids

Modular grids

Improvisational structures

5 Syntax and Communication

Typographic syntax

Typographic space

Visual hierarchy

ABA form

6 The Typographic Message

A multidimensional language

Verbal/visual equations

Function and expression

7 The Evolution of Typographic Technology

Hand composition

Machine composition

Phototypesetting

Digital typesetting

Screen-based typography

8 Typography on Screen

Rendering type on screen

Reading on screen

Selecting typefaces

Legibility factors for on-screen typography

Web design technology

Structuring web pages

Case studies

9 Typography in Time and Motion

Background

Using type in time-based media

How type changes and moves

Legibility factors

Expression

10 Case Studies in Typographic Design

Integrating type and image in poster design

The U.S. National Park Service Unigrid system

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Publisher Resources

ISBN: 9781118715765Purchase bookOtherOther