February 2012
Intermediate to advanced
400 pages
14h 34m
English
book
Typography, Referenced
by Jason Tselentis, Allan Haley, Richard Poulin, Tony Seddon, Gerry Leonidas, Ina Saltz, Kathryn Henderson, Tyler Alterman
Content preview from Typography, Referenced
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Job:03171 Title:Typography Referenced (Rockport)
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Typography, Referenced
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 36
T
ype design involves abstraction. A type designer
imagines an idealized shape captured with
type-making technology, then typeset and rendered
on material or screen. Part of a type designer’s skill
includes capitalizing on the potential of these technologies,
while at the same time understanding their limitations
and their eff ect on the fi nal forms. Producing the same
typeface for diff erent sizes and for a range of technologies
is impossible without separating the r ...
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