February 2012
Intermediate to advanced
400 pages
14h 34m
English
book
Typography, Referenced
by Jason Tselentis, Allan Haley, Richard Poulin, Tony Seddon, Gerry Leonidas, Ina Saltz, Kathryn Henderson, Tyler Alterman
Content preview from Typography, Referenced
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Job:03171 Title:Typography Referenced (Rockport)
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Job:03171 Title:Typography Referenced (Rockport)
Page: 232
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Typography, Referenced
P
airing typefaces should be more about contrast
() than similarity. For example, using Helvetica
() and Arial together in a composition does
little to no good for the average viewer who
won’t notice the diff erences between the letterforms.
So how exactly do designers decide which typefaces work
well together? Unfortunately, no prescription exists, no soft-
ware can decide, and clients rarely off er creative suggestions.
One of the most helpful tools is knowi
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