February 2012
Intermediate to advanced
400 pages
14h 34m
English
book
Typography, Referenced
by Jason Tselentis, Allan Haley, Richard Poulin, Tony Seddon, Gerry Leonidas, Ina Saltz, Kathryn Henderson, Tyler Alterman
Content preview from Typography, Referenced
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Job:03171 Title:Typography Referenced (Rockport)
Page: 182
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Job:03171 Title:Typography Referenced (Rockport)
Page: 182
182
Typography, Referenced
TYPEFACES AND SPECIMENS
Slab Serif
A
lso called Egyptian, square
serif, or mechanistic, these
nineteenth-century type-
faces grew out of the Industrial
Revolution and became prevalent in
advertising campaigns that called for
large, attention-getting slogans. Chron-
ologically, slab serifs follow the Didone
() era. They have been classifi ed along-
side serif typefaces, but have begun to
receive their own classifi cation system
because of the cultural and functiona ...
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