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Understanding Augmented Reality by Alan B. Craig

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Chapter 5

Content Is Key!— Augmented Reality Content

Introduction

The reason that augmented reality (AR) applications exist is to provide content that the participant(s) in the augmented reality experience interacts with. Indeed, without compelling content, augmented reality becomes nothing more than a technological novelty. It has been said that someone will go see a movie exactly once because it is a movie. After that the reason to go a second time is because of the compelling content that is conveyed in the movie. With the resurgence in popularity of three-dimensional (3D) movies, some people will go to see a movie once because it is 3D. They want to see what a 3D movie is like. But unless there are good movies being made that use 3D in ...

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