Winning “Buy In” From Internal and External Stakeholders
Are You an Advocate of New Tech or an Opponent?
As you will see in these case studies, new technologies and innovation can often be blocked by those fearful of change. They become fierce opponents of emerging tech, even when their job title or role within the company is to scout for innovative ways of doing business.
Often they fail to counteract the silos, focusing instead on the Software as a Service, the price, the cost of implementation, and not the long-term return on investment (ROI). Sadly, they can prevent a relationship of trust building between the business and the external entrepreneurs, because they have (mis)understood their role to be fierce gatekeepers, trying ...
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