April 2014
Intermediate to advanced
296 pages
5h 35m
Spanish
Content preview from Valoración de empresas: Una introducción práctica
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12. El valor de la estrategia
A la hora de valorar una empresa hay aspectos, como el beneficio que ha obtenido en el último ejercicio, o el que esperamos que obtenga en futuros ejercicios, que son la causa inmediata del valor; y hay aspectos de fondo, que van a la raíz de ese valor, que configuran las razones más profundas de que la empresa sea capaz de generar esos beneficios y, en definitiva, de que sea capaz de generar ese valor.
El ejercicio por excelencia que permite el análisis de dichas razones de fondo que hacen que una empresa tenga uno u otro valor, es el ejercicio de valoración de la estrategia de dicha empresa. En ese ejercicio encontramos todo lo que necesitamos para valorar el futuro de la empresa, y para, en definitiva, ponerle ...
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