April 2014
Intermediate to advanced
296 pages
5h 35m
Spanish
Content preview from Valoración de empresas: Una introducción práctica
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14. El valor de las marcas y los activos intangibles
El valor de muchas empresas no está reflejado en su balance. Es decir, el valor de muchas empresas no es la consecuencia de la valoración contable de sus activos físicos, sino que reside en otros activos intangibles que posee, y que forman parte de su propuesta diferencial de negocio. Es el caso de las marcas, o, en general, de las ideas. Es decir, es el universo de lo que recientemente se ha dado en llamar los «activos del conocimiento».
Las empresas valen más por lo que no se ve ni se toca que por lo que se ve y se toca, valen más por sus activos intangibles que por sus activos tangibles. Y es ese un fenómeno que tiende a ampliarse en un futuro.
La economía del siglo XXI es cada vez más ...
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