April 2014
Intermediate to advanced
296 pages
5h 35m
Spanish
Content preview from Valoración de empresas: Una introducción práctica
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18. Elementos psicológicos que influyen en el valor
Cuando llega la hora de que el vendedor y el potencial comprador deban fijar un valor determinado a una empresa, si hubiéramos de definir el elemento clave de tal proceso, ese sería, sin duda, la percepción que íntimamente tenga cada uno de ellos, en ese preciso momento, tanto desde la perspectiva personal, como desde la perspectiva relativa al impacto en sus respectivas empresas, de la importancia de realizar la compraventa.
Esa posición tiene a menudo más de irracional que de racional, llevando a situaciones en las que las partes pueden negarse a hacer la operación «a cualquier precio» o, al contrario, empeñarse en hacerla también a cualquier precio.
Es muy importante, para entender el proceso, ...
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