Index
1-point lines, 14
3D rendering software, 40
A
Adams, Douglas, 97
aesthetic beauty, 218
alleys between columns, 18
alternative orientations, 42–43
analogous palettes, 127
appropriateness, 90
arrows, 60
audience evaluation, 172
B
banking ideas, 178
Barry, Dave, 59
beauty, aesthetic, 218
black-and-white images, 122, 123
blackletter fonts, 148, 149, 228
bleed, 228
brainstorming, 176
budgetary limits, 144
C
Carroll, Lewis, 55
Close, Chuck, 87
CMYK colors, 198–199, 200, 228
color
components of, 120
muted,
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