February 2004
Intermediate to advanced
368 pages
8h 32m
English
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Chapter 19. Conclusion
The most interesting thing about Radio Rex is that he was a commercial success, a feat that was not repeated in the world of speech technology for many decades. The truth is, you can glean many of the principles in this book just by examining the success of Radio Rex. First, he got the business case right. In 1911, television had not yet been invented, and Radio Rex could keep children happily occupied. That is a major value proposition.
Second, based on a deep understanding of his users—their capabilities, limitations, linguistic behaviors, and interests—he got the user interface right. It was simple to learn to use: “Just say 'Rex.'” And the persona design was right—children loved the little dog.
Third, Radio Rex got the ...
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