June 2007
Beginner to intermediate
480 pages
13h 6m
English
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2
Data Collection—Importance and Options
GIGO (garbage in, garbage out) was one of the very early acronyms coined in the PC era. The quality of the output was directly related to the quality of the input. Computers have gotten much smarter since the early days and sometimes they can do something smart with garbage going in so that something better than garbage comes out—often something useful.
But from the perspective of web analytics, we still live very much in the world of GIGO. This is because our field is quite young, our data capture mechanisms are still in a state of flux as they try to keep pace with the changing nature the Web itself, and all the time we have new customer experiences coming online, which forces us to.
In this chapter, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.