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Web Analytics
book

Web Analytics

by Avinash Kaushik
June 2007
Beginner to intermediate
480 pages
13h 6m
English
Sybex
Content preview from Web Analytics
Advance Praise
Avinash makes the complex, simple. He makes the futile, useful. He makes the dull, alive. You could make this the best hour a day learning what is and isn’t happening in your online business.
—BRYAN EISENBERG, New York Times Best-Selling Author of Call to Action & Waiting For Your Cat to Bark
 
Avinash Kaushik is without a doubt one of the most articulate, bright, and passionate people working in the web analytics industry today. His weblog, Occam’s Razor, is a must-read for anyone trying to make heads or tails of their investment in web analytics, search, or Internet marketing and I have no doubt that Web Analytics: An Hour a Day will be a valuable addition to the existing body of knowledge on the subject of web site measurement. ...
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Publisher Resources

ISBN: 9780470130650