Skip to Content
Web Analytics
book

Web Analytics

by Avinash Kaushik
June 2007
Beginner to intermediate
480 pages
13h 6m
English
Sybex
Content preview from Web Analytics
5
Web Analytics Fundamentals
After you have put the right strategy in place for people and the organization, your web analytics program will address data capture, tool selection, data quality (sadly, you can’t escape this one), implementation, and metrics selection. Often many of these choices are all rolled into one. You pick a tool, for example, and the rest go with that (how you collect data, where it is stored, how good it is, what metrics you can report on, and so forth).
There is a ton of inherent complexity on the Web. This complexity results in challenges in collecting data and having confidence in its ability to provide insights. Customer use complexity relates to what data to use and where and how to use it. Organizational complexity ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Web Analytics

Web Analytics

Nicolas Malo, Jacques Warren
Web Analytics 2.0

Web Analytics 2.0

Avinash Kaushik
Google Analytics

Google Analytics

Justin Cutroni
Google Analytics

Google Analytics

Justin Cutroni

Publisher Resources

ISBN: 9780470130650