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Critical Components of a Successful Web Analytics Strategy?
Most people are introduced to web analytics via reports coming out of a web log parser, Google Analytics, or maybe one of the high-end tools. We look at the massive number of reports and try to make sense of them. Web analytics, though, is rather complex, and it is always optimal to step back from the tools and reports and first understand the basics.
This chapter discusses basics that are one abstract level higher than the fundamentals of reports and data (which are discussed in the next chapter). These critical components make up the vision for what the core web analytics approach should be. This requires you to start with the right mindset, use the business questions method, and ...
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