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What Do You Really Stand For?
book

What Do You Really Stand For?

by Paul Ingram
April 2026
Intermediate
224 pages
4h 24m
English
Harvard Business Review Press
Content preview from What Do You Really Stand For?

INTRODUCTION

The Value of Values

On a sunny December day, Captain Matt Feely visited my MBA class on leadership at Columbia University to talk about his experience during the Great East Japan Earthquake of 2011. He had been stationed in Yokosuka, near Tokyo, as the commanding officer of the logistics operation that served the US Navy’s Seventh Fleet. His team was at the center of the United States’ extensive efforts to bring humanitarian aid and relief to the people of Japan.

When the massive, 9.0-magnitude earthquake struck on March 11, it triggered a devastating tsunami and a nuclear crisis at the Fukushima Daiichi plant. The US military swiftly launched Operation Tomodachi—which means “friend” in Japanese—mobilizing aircraft carriers, helicopters, ...

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Publisher Resources

ISBN: 9781647827663