April 2026
Intermediate
224 pages
4h 24m
English
Content preview from What Do You Really Stand For?
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CHAPTER EIGHT
Craft Organizational Values
I’d like to tell you about Real Madrid, the Spanish soccer team. If you’re among the 500 million fans of the most popular sporting franchise on the planet, I know I have your attention. If you’re one of the 3 billion fans who root for some other team, or the 4.5 billion who find soccer interminable, I understand I’m on thin ice. But bear with me.
I’m starting with Real Madrid not because I’m a fan of soccer, or as the Madridistas call it, fútbol. Instead, I’m a fan of great organizations.
And Real Madrid has a claim on being one of the greatest. It has won fifteen UEFA Champions League titles and five FIFA Club World Cup titles, both more than any other team. It won the FIFA award as the Club of the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.