What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win

INDEX

Advertisement, 1984, 18–19

Aldus PageMaker, 20

Allen, Frederick, 54, 57

Altruism, 198

Amelio, Gil, 29

App Store, 164

Apple I, 8–10

Apple II, 10–13, 162

Apple Inc.:

early years, 2

incorporation of, 12

in 1990s, 24–25, 28–30

origin of company name, 9–10

“Think Different” tagline, 119

Apple Music Event (October 2001), 174

Apple Retail Store (see Retail)

Apps, 35

Atari, 7

Baba, Neem Karoli, 7

Brand, 194–207

company, 202–204

essence of, 194–196

personal, 197–204

steps for creating, 204–205

in Steve Jobs Leadership Model, 68, 70

Brin, Sergey, 200

“Bullshit Bingo,” 186

Bureaucracy, 135, 139–141

Buzzwords, 186

Canon, 162

CarMax, 94–95

tagline of, 119

vision of, 122, 123

“Carpet Time,” 93

CEOs, 157

Charisma, 51–52

Chiat/Day, 19

Collaborative design, ...