December 2011
Beginner
240 pages
3h 22m
English
book
What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win
by Peter Sander
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INDEX
Advertisement, 1984, 18–19
Aldus PageMaker, 20
Altruism, 198
Amelio, Gil, 29
App Store, 164
Apple I, 8–10
Apple Inc.:
early years, 2
incorporation of, 12
origin of company name, 9–10
“Think Different” tagline, 119
Apple Music Event (October 2001), 174
Apple Retail Store (see Retail)
Apps, 35
Atari, 7
Baba, Neem Karoli, 7
Brand, 194–207
company, 202–204
essence of, 194–196
personal, 197–204
steps for creating, 204–205
in Steve Jobs Leadership Model, 68, 70
Brin, Sergey, 200
“Bullshit Bingo,” 186
Buzzwords, 186
Canon, 162
CarMax, 94–95
tagline of, 119
“Carpet Time,” 93
CEOs, 157
Charisma, 51–52
Chiat/Day, 19
Collaborative design, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.