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What would Steve Jobs do? by Peter Sander

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CHAPTER 1BORN

What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.

—Steve Jobs, 1991

 

Without doubt, the whole Apple story began with the birth and growth of Steve Jobs, whose birth preceded the birth of Apple Computer by just 21 years. His early years were formative and revealing, and are definitely a big part of the Apple story and the development of Steve’s leadership style.

Apple’s early years obviously represented a very creative and entrepreneurial phase in Steve’s life and career. His salesmanship was vital to getting the new product off the ground. His counterculture vision helped the entire enterprise steer clear of the prevailing wisdom of the day: that ...

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