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What would Steve Jobs do? by Peter Sander

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CHAPTER 2BORN AGAIN

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

—Steve Jobs, NBC Nightly News, 2006

 

According to most accounts, Steve initially didn’t handle his departure from Apple very well. But, as we’ll soon see, it was a maturing experience. Never one to give up, Steve soon started another company, NeXT Computer, sort of a high-end Apple, with the idea of producing a sort of high-end Macintosh. He used a considerable amount of his own personal fortune to launch NeXT, which largely turned out to be a flop. He also got the chance to buy the computer animation and graphics arm of Lucasfilm, which became Pixar. But instead ...

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