CHAPTER

10

Never Being Satisfied

With the publication of the article in the Harvard Business Review, the fledgling company took off. With their first employee coordinating the office, Herb and David were no longer just chasing after the next opportunity, while trying to come through for their current clients and, occasionally, catching their breath. They now had time to concentrate on innovative ways to improve their premiere service, anticipate the needs of their clients, and consider how their company might evolve.

At this point, by helping to solve a perennial problem that had plagued companies since commerce first began, they had found a niche in the marketplace for which they were becoming known.

While it was still far from perfect, they ...

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