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What You Aren't Seeing: How Using Your Hidden Potential Can Help You Discover the Leader Within, The Inspiring Story of Herb Greenberg by Patrick Sweeney

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CHAPTER

12

Looking Far and Wide

It was around that time that word of Caliper’s approach to assessing talent started to spread across the Atlantic Ocean. Herb and David were asked to speak on a whirlwind tour of eight British cities by the Institute of Marketing.

For several reasons, this seemed to be a perfect introduction to possibly taking their new approach to assessing talent into another country. First and foremost, of course, there was no language barrier. And while there were certainly cultural differences, it was assumed that they would not be as vast and significant as might be found by starting in, say, Japan or China.

Still, there would be cultural differences that would be intriguing to explore. It was like taking what they had ...

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