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Why Motivating People Doesn't Work…and What Does, Second Edition, 2nd Edition
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Why Motivating People Doesn't Work…and What Does, Second Edition, 2nd Edition

by Susan Fowler, Garry Ridge
May 2023
Beginner to intermediate
256 pages
4h 45m
English
Berrett-Koehler Publishers
Content preview from Why Motivating People Doesn't Work…and What Does, Second Edition, 2nd Edition

2

What Motivates People: The Real Story

Why do you get out of bed in the morning—and stay up?

What does it take to walk away from the five-hundred-calorie muffin instead of caving in to the temptation?

How does your angry, defensive, or self-righteous energy differ from your loving, compassionate, and joyful energy?

Answers to these compelling questions come from motivation science: humans have an innate tendency and desire to thrive. People want to grow, develop, and be fully functioning. Of course, science is just catching up to what creative and thoughtful people have understood throughout our existence. Ancient and modern artists and musicians continue to capture our yearning for self-identity, growth, and a meaningful connection to others. ...

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Publisher Resources

ISBN: 9781523004140