Chapter 5
AI Content Generation for Writers and Marketers
IN THIS CHAPTER
Navigating AI writing assistants
Using the right tools for the job
Developing social media content
The age of AI is here. 2023 marked an inflection point when AI moved from an experimental technology to a mainstream tool for writers and marketers. AI content tools have limitations, but their ability to instantly produce enormous amounts of fresh copy and other forms of content is undeniable. For this reason, it’s essential to understand how to leverage this technology in a competitive marketplace.
This chapter looks at the role AI tools play in content creation in a business environment. We also look at the specific tools you can use to develop and optimize marketing copy and social media content.
Introducing AI Writing Tools
Today’s complex businesses require a vast amount of content. You need the ability to produce well-crafted content, whether you’re creating marketing copy, generating reports, or simply drafting emails. But the increasingly high demand for quality content requires more bandwidth than is available to most business writers and marketers.
Enter AI writing assistants, advanced software ...
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