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YouTube® for Business: Online Video Marketing for Any Business
book

YouTube® for Business: Online Video Marketing for Any Business

by Michael Miller
August 2008
Beginner
288 pages
6h 10m
English
Que
Content preview from YouTube® for Business: Online Video Marketing for Any Business

4Understanding Audio/Video Technology

Producing professional videos for YouTube requires an understanding of the audio and video technology that YouTube uses. The more you know about the technology, the more appropriate and better-looking videos you can create.

It’s important to understand not just the technology used by YouTube, but also other audio/video production technologies. For example, what video file format do you want to use when shooting your videos? What file format is best for editing? Which file formats does YouTube support for uploading? Read on to get smarter about all this.

Understanding Compression

Key to all video file formats is the concept of file compression. That’s because raw, uncompressed video files are extremely large; ...

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Publisher Resources

ISBN: 9780768686180Purchase book