August 2008
Beginner
288 pages
6h 10m
English
Content preview from YouTube® for Business: Online Video Marketing for Any Business
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12Managing a Video Blog
For many companies, a video blog (a vlog) is an essential part of their online marketing mix. If you’re new to the scene, a video blog is like a normal text-based blogs, but with all video postings. Instead of writing down your thoughts and comments, you speak them directly into the camera and then post the resulting videos online.
There are many ways to create and maintain a video blog. If your company hosts its own traditional blog, YouTube makes it easy to send any YouTube video to the blog as a blog posting. You can even create a dedicated video blog consisting of nothing but your YouTube videos.
What a Video Blog Is—And Why You Need One
A vlog is a type of blogging in which you communicate via video instead of text. ...
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