August 2008
Beginner
288 pages
6h 10m
English
Content preview from YouTube® for Business: Online Video Marketing for Any Business
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6Shooting Semi-Pro Videos
As you learned in the previous chapter, the easiest and most affordable way to create a YouTube video is to use a computer webcam. But webcam video is low quality and limiting, not ideal for all business uses. How, then, can you shoot a more professional-looking YouTube video without spending the bucks for truly professional production?
For many businesses, the best bang for the buck comes from using consumer-grade video equipment, but in a professional manner. We’re talking about the kinds of video camcorder you can find at your local Best Buy or Circuit City, augmented by sophisticated video editing software and the appropriate accessories. The resulting videos can look almost identical to professionally made videos ...
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