August 2008
Beginner
288 pages
6h 10m
English
Content preview from YouTube® for Business: Online Video Marketing for Any Business
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16Generating Revenues from Your YouTube Videos
By this point in reading this book, you’re no doubt convinced of the value of adding YouTube videos to your online marketing mix. But how, exactly, can you turn those videos into cash? How can you monetize the YouTube channel?
Of course, not all marketing activities have to result directly in sales; some activities exist purely to build or enhance the brand. You can generate revenues from your YouTube videos in a number of ways; we look at a few in this chapter.
Directly Selling Products and Services
Probably the most common way to realize the revenue-generating potential of a YouTube video is to use it to drive direct sales of your company’s products or services. The goal is to convert viewers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.