Imagine a staid, little blender company attaining cult status because of its YouTube videos. It happened—and the company is reaping the financial rewards.
The company behind the cult video campaign is Blendtec, a division of a company called K-TEC. The parent company has been around since 1975, when company founder Tom Dickson created the K-TEC Kitchen Mill, an innovative way to mill wheat into flour. The company adopted the Blendtec name in 1999, when Dickson jumped on the smoothie revolution by creating durable, high-performance blenders ...
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