October 2012
Beginner
288 pages
6h 45m
English
book
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
by Nichole Kelly
Overview
Your 100% Actionable, Proven Framework for Delivering
Rock-Solid Social Media Business Metrics—Painlessly
Think social marketing is worth it? Prove it. If your boss
hasn’t demanded that yet, he will. Then what? Hand him some
jive about “return on conversation”? Think
that’ll fly? You’ll be gone so fast you won’t
know what hit you. You know damn well what your boss cares about:
Sales Volume. Costs. Revenue. This book will help you measure all
that: credibly, accurately, and in drill-down detail.
Bet you can’t wait to see his face when you walk in with
metrics that stand up to his most brutal questions. We’re not
just talking about getting “buy-in” or begging for your
proverbial “seat at the table.” We are talking about
numbers that make careers. This book will prove your
indispensability to even the most clueless executive in your
company.
Here’s the best part: It’s not hard. You won’t
need to become a math nerd. The tools are cheap (or free), and
you’re probably sitting on most of the data. This book will
give you everything else, including simple step-by-step techniques
for creating measurable strategies and getting the data to prove
they deliver. You’ll also get super helpful hands-on exercise
worksheets where you can jot down your answers and notes. Nichole
Kelly has been refining this stuff for 14 years. She’s helped
hundreds of marketers prove their value to bosses and boardrooms.
Now it’s your turn.
If you’re a marketer or agency pro, this is a game you have
to play. Win it.
Reliable answers to questions like:
How much revenue did our activities on social media platforms generate this month?
Are social media prospects more likely to convert to customers?
Which status update delivered the highest conversion rate?
How long do we retain new social media customers?
Do they spend more or less than customers from other channels?
Do they make repeat purchases more often than other customers?
And much more…
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