October 2012
Beginner
288 pages
6h 45m
English
book
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
by Nichole Kelly
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Table of Contents
I Aligning Social Media with Core Business Objectives
1 Aligning Social Media Strategies to Business Goals
Goal 1: Increase Brand Awareness
Retaining Your Existing Customers
How Do I Know Which Goal Is Right for My Company?
Goal 3: Increasing Customer Retention
Selecting the Right Social Media Goal
Hands-On Exercise: Selecting a Social Media Goal
Activity 1: Plot Existing Marketing Tactics
2 Aligning Social Media to the Sales Funnel
Hands-On Exercise: Aligning the Funnel with Communications
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