October 2012
Beginner
288 pages
6h 45m
English
book
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
by Nichole Kelly
Content preview from How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROIBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Footnotes
Introduction
1. BIA Kelsey Social Media Press Release http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-%249.8-Billion-by-2016.asp
2. Mashable http://mashable.com/2011/05/03/social-media-ad-spending-8b/
3. 2011 Jive Social Business Index Survey
4. 2011 Social Media Marketing Industry Report released by Social Media Examiner
5. 2011 Benchmark Survey Marketing Sherpa
6. 2011 Benchmark Survey Marketing Sherpa
7. 2012 Social Media Marketing Industry Report released by Social Media Examiner
Chapter 2
1. PulsePoint Group and The Economist Intelligence Unit
Chapter 3
1. http://www.adweek.com/adfreak/hey-old-spice-haters-sales-are-107-12422
2. http://www.bloomberg.com/news/2011-10-24/netflix-3q-subscriber-losses-worse-than-forecast.html ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.