O'Reilly logo

How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4. Measuring Social Media for Brand Awareness

You have a good idea of the types of strategies you think will be effective at increasing awareness and positive perceptions for your company. That’s fantastic, but the true test of a good strategy is how difficult it is to measure its impact on the company. Chapter 3, “Social Media for Brand Awareness,” provided a framework for developing a measurable social media strategy, but now you need to look at what you’re actually going to measure.

This book has discussed two types of brand awareness strategies: brand awareness campaigns and reputation management. The measurement approaches for these are different and should be considered separately. But a few core elements are important for both approaches. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required